Latest Issue

Volume 10 Issue 2 (December – 2017) of Abasyn Journal of Social Sciences in now available online. Click Link to Download.

Title
Editorial
The Impact of Market Orientation, Top Management Support, Use of E-Marketing and Technological Opportunism on the Firm Performance: A Mediated-Moderation and Moderated-Mediation Analysis	212
Knowledge Management Dilemma at Airbus	235
The Effects of Population Ageing on the Public Pension System in Pakistan	252
Role of Entrepreneurship Education on Student Attitudes	270
Employee Silence as Mediator in the Relationship between Toxic Leadership Behavior and Organizational Learning	294
Factors Affecting Green Buying Behavior	311
Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention	329
Work Family Conflict Have an Influence on Internal Service Quality of Female Faculty Members of Higher Education Sector of Pakistan	345
Relationship between Celebrity Endorsements & Consumer Purchase Intention	356
An Exploratory Evidence of the Types of Challenges and Opportunities Perceived by the Small and Medium Enterprises (SMEs) in the Apparel Export Sector of Pakistan	373
Analyzing the Effects of Financial Development on Economic Growth: Empirical Evidence from Pakistan through PCA Approach	396
Factors Affecting Economy of Khyber Pakhtunkhwa	414